m2 Sell Give away Sell 1: $3 2: $3 1: -$1 2: $4 Firm 1 Give away. 1: $4 2: -$1 1: $2 2: $2 software firms have developed an identical new software application. They are debating whether to give the new app away fre then sell add-ons or sell the application at $30 a copy. The payoff matrix is above and the payoffs are profits in millions of dolla at is Firm 1's best strategy? Give away the application only if Firm 2 sells the application. Sell the application at $30 a copy regardless of what Firm 2 does. Give away the application regardless of what Firm 2 does.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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### Game Theory in Software Pricing

**Payoff Matrix**

|               | **Firm 1**        |                |                |
|---------------|-------------------|----------------|----------------|
|               | **Sell**          | **Give away**  |                |
| **Firm 2**    |                   |                |                |
| **Sell**      | 1: $3             | 1: $4          |                |
|               | 2: $3             | 2: -$1         |                |
| **Give away** | 1: -$1            | 1: $2          |                |
|               | 2: $4             | 2: $2          |                |

- Each cell shows the profits in millions of dollars for both firms: (Firm 1's profit, Firm 2's profit).

**Scenario:**

Two software firms have developed an identical new software application. They are debating whether to give the new app away for free and then sell add-ons or sell the application at $30 a copy. The payoff matrix above shows the profits in millions of dollars.

**Question:**

What is Firm 1's best strategy?

**Options:**

1. Give away the application only if Firm 2 sells the application.
2. Sell the application at $30 a copy regardless of what Firm 2 does.
3. Give away the application regardless of what Firm 2 does.
4. Give away the application only if Firm 2 gives away the application.

**Selected Answer:** 

- Give away the application regardless of what Firm 2 does.
Transcribed Image Text:### Game Theory in Software Pricing **Payoff Matrix** | | **Firm 1** | | | |---------------|-------------------|----------------|----------------| | | **Sell** | **Give away** | | | **Firm 2** | | | | | **Sell** | 1: $3 | 1: $4 | | | | 2: $3 | 2: -$1 | | | **Give away** | 1: -$1 | 1: $2 | | | | 2: $4 | 2: $2 | | - Each cell shows the profits in millions of dollars for both firms: (Firm 1's profit, Firm 2's profit). **Scenario:** Two software firms have developed an identical new software application. They are debating whether to give the new app away for free and then sell add-ons or sell the application at $30 a copy. The payoff matrix above shows the profits in millions of dollars. **Question:** What is Firm 1's best strategy? **Options:** 1. Give away the application only if Firm 2 sells the application. 2. Sell the application at $30 a copy regardless of what Firm 2 does. 3. Give away the application regardless of what Firm 2 does. 4. Give away the application only if Firm 2 gives away the application. **Selected Answer:** - Give away the application regardless of what Firm 2 does.
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