Luxottica Group , the Italian company that sells Ray Ban and Oakley sunglasses, reported netsales of €7.1 billion in 2012 and €6.2 billion in 2011. Gross profit increased from €4.1 billion in2011 to €4.7 billion in 2012. Was the increase in gross profit caused by ( a ) an increase in grossprofit per sale, ( b ) an increase in sales volume, or ( c ) a combination of ( a ) and ( b )?
Luxottica Group , the Italian company that sells Ray Ban and Oakley sunglasses, reported netsales of €7.1 billion in 2012 and €6.2 billion in 2011. Gross profit increased from €4.1 billion in2011 to €4.7 billion in 2012. Was the increase in gross profit caused by ( a ) an increase in grossprofit per sale, ( b ) an increase in sales volume, or ( c ) a combination of ( a ) and ( b )?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Luxottica Group , the Italian company that sells Ray Ban and Oakley sunglasses, reported net
sales of €7.1 billion in 2012 and €6.2 billion in 2011. Gross profit increased from €4.1 billion in
2011 to €4.7 billion in 2012. Was the increase in gross profit caused by ( a ) an increase in gross
profit per sale, ( b ) an increase in sales volume, or ( c ) a combination of ( a ) and ( b )?
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