Lozy is a business that is engaged in fashion. To market her products, Lozy uses a digital platform and recruits influencer A as a brand ambassador. Before running the campaign, Lozy's average social media engagement was 14,000 likes with a standard deviation of 5,500. After some time, based on data gathered from 20 social media posts, the average likes received by Lozy increased to 20,000. Using a significance level of 5%, can Lozy's campaign strategy be said to significantly increase social media engagement? a) The campaign strategy with influencer A did not increase Lozy's social media engagement b) The campaign strategy with influencer A increased Lozy's social media engagement c) The campaign strategy with influencer A was less significant in increasing Lozy's social media engagement d) The campaign strategy with influencer A has no effect on the value of Lozy's social media engagement
Lozy is a business that is engaged in fashion. To market her products, Lozy uses a digital platform and recruits influencer A as a brand ambassador. Before running the campaign, Lozy's average social media engagement was 14,000 likes with a standard deviation of 5,500. After some time, based on data gathered from 20 social media posts, the average likes received by Lozy increased to 20,000. Using a significance level of 5%, can Lozy's campaign strategy be said to significantly increase social media engagement?
a) The campaign strategy with influencer A did not increase Lozy's social media engagement
b) The campaign strategy with influencer A increased Lozy's social media engagement
c) The campaign strategy with influencer A was less significant in increasing Lozy's social media engagement
d) The campaign strategy with influencer A has no effect on the value of Lozy's social media engagement
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