Lozy is a business that is engaged in fashion. To market her products, Lozy uses a digital platform and recruits influencer A as a brand ambassador. Before running the campaign, Lozy's average social media engagement was 14,000 likes with a standard deviation of 5,500. After some time, based on data gathered from 20 social media posts, the average likes received by Lozy increased to 20,000. Using a significance level of 5%, can Lozy's campaign strategy be said to significantly increase social media engagement? a) The campaign strategy with influencer A did not increase Lozy's social media engagement b) The campaign strategy with influencer A increased Lozy's social media engagement c) The campaign strategy with influencer A was less significant in increasing Lozy's social media engagement d) The campaign strategy with influencer A has no effect on the value of Lozy's social media engagement

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
icon
Related questions
Question
100%

Lozy is a business that is engaged in fashion. To market her products, Lozy uses a digital platform and recruits influencer A as a brand ambassador. Before running the campaign, Lozy's average social media engagement was 14,000 likes with a standard deviation of 5,500. After some time, based on data gathered from 20 social media posts, the average likes received by Lozy increased to 20,000. Using a significance level of 5%, can Lozy's campaign strategy be said to significantly increase social media engagement?

a) The campaign strategy with influencer A did not increase Lozy's social media engagement

b) The campaign strategy with influencer A increased Lozy's social media engagement

c) The campaign strategy with influencer A was less significant in increasing Lozy's social media engagement

d) The campaign strategy with influencer A has no effect on the value of Lozy's social media engagement

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Point Estimation, Limit Theorems, Approximations, and Bounds
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, statistics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc
Probability and Statistics for Engineering and th…
Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning
Statistics for The Behavioral Sciences (MindTap C…
Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning
Elementary Statistics: Picturing the World (7th E…
Elementary Statistics: Picturing the World (7th E…
Statistics
ISBN:
9780134683416
Author:
Ron Larson, Betsy Farber
Publisher:
PEARSON
The Basic Practice of Statistics
The Basic Practice of Statistics
Statistics
ISBN:
9781319042578
Author:
David S. Moore, William I. Notz, Michael A. Fligner
Publisher:
W. H. Freeman
Introduction to the Practice of Statistics
Introduction to the Practice of Statistics
Statistics
ISBN:
9781319013387
Author:
David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:
W. H. Freeman