Location Score Factor (100 points each) Weight A B C Convenience 0.15 87 92 84 Parking facilities 0.20 73 83 93 Display area 0.18 90 89 96 Shopper traffic 0.27 90 90 93 Operating costs 0.10 85 89 88 Neighborhood 0.10 95 87 94 1.00 Click here for the Excel Data File a. Using the above factor ratings, calculate the composite score for each location. (Do not round Intermediate calculations. Round your final answers to 2 decimal places.) Location A Composite Score B C b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score. Oc OB OA 13

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
Location Score
Factor
(100 points each)
Weight
A
B
C
Convenience
0.15
87
92
84
Parking facilities
0.20
73
83
93
Display area
0.18
90
89
96
Shopper traffic
0.27
90
90
93
Operating costs
0.10
85
89
88
Neighborhood
0.10
95
87
94
1.00
Click here for the Excel Data File
a. Using the above factor ratings, calculate the composite score for each location. (Do not round Intermediate calculations. Round
your final answers to 2 decimal places.)
Location
A
Composite
Score
B
C
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.
Oc
OB
OA
13
Transcribed Image Text:Location Score Factor (100 points each) Weight A B C Convenience 0.15 87 92 84 Parking facilities 0.20 73 83 93 Display area 0.18 90 89 96 Shopper traffic 0.27 90 90 93 Operating costs 0.10 85 89 88 Neighborhood 0.10 95 87 94 1.00 Click here for the Excel Data File a. Using the above factor ratings, calculate the composite score for each location. (Do not round Intermediate calculations. Round your final answers to 2 decimal places.) Location A Composite Score B C b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score. Oc OB OA 13
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