List the specific weaknesses of each of the following approaches to developing a forecast. a. Consumer surveys b. Salesforce composite c. Committee of managers or executives
List the specific weaknesses of each of the following approaches to developing a forecast. a. Consumer surveys b. Salesforce composite c. Committee of managers or executives
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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List the specific weaknesses of each of the following approaches to developing a
a. Consumer surveys
b. Salesforce composite
c. Committee of managers or executives
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