Let's explore how rising costs helped to kill off most printed newspapers after the Internet became available in the mid-1990s. Imagine that you are a newspaper publisher in the year 2004. You a in the middle of a one-year factory rental contract that requires you pay $500,000 per month, and you have contractual salary obligation of $1 million per month that you can't get out of. You also have a marginal printing cost of $0.25 per paper as well as a marginal deliv cost of $0.10 per paper. Instructions: Enter your answers rounded to two decimal places. a. If sales fall by 20 percent from 1 million newspapers per month to

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Chapter1: Making Economics Decisions
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Let's explore how rising costs helped to kill off most printed
newspapers after the Internet became available in the mid-1990s.
Imagine that you are a newspaper publisher in the year 2004. You are
in the middle of a one-year factory rental contract that requires you to
pay $500,000 per month, and you have contractual salary obligations
of $1 million per month that you can't get out of. You also have a
marginal printing cost of $0.25 per paper as well as a marginal delivery
cost of $0.10 per paper.
Instructions: Enter your answers rounded to two decimal places.
a. If sales fall by 20 percent from 1 million newspapers per month to
800,000 newspapers per month, what happens to the AFC per
newspaper?
AFC per newspaper rises
b. What happens to the MC per newspaper?
MC per newspaper does not change
c. What happens to the minimum amount that you must charge to break
even?
It rises
from $
to $
from S
0.25 to $ 0.10
Transcribed Image Text:Let's explore how rising costs helped to kill off most printed newspapers after the Internet became available in the mid-1990s. Imagine that you are a newspaper publisher in the year 2004. You are in the middle of a one-year factory rental contract that requires you to pay $500,000 per month, and you have contractual salary obligations of $1 million per month that you can't get out of. You also have a marginal printing cost of $0.25 per paper as well as a marginal delivery cost of $0.10 per paper. Instructions: Enter your answers rounded to two decimal places. a. If sales fall by 20 percent from 1 million newspapers per month to 800,000 newspapers per month, what happens to the AFC per newspaper? AFC per newspaper rises b. What happens to the MC per newspaper? MC per newspaper does not change c. What happens to the minimum amount that you must charge to break even? It rises from $ to $ from S 0.25 to $ 0.10
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