Lego A/S overcame the recent doldrums in the toy market as well as new competition in the building-block segment to continue its market success, increasing revenues and achieving a close tie for the No. 2 slot in the global toy business. “Then Danish toy maker enjoyed sustained success for its popular Lego City and Lego Star Wars sets. Its new Lego Friends theme, targeting girls, sold twice as well as initial expectations and helped triple sales to girls.” Can you think of other companies that have used new colors to extend or grow the market for their products?

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