Lee Shu−yu Inc. produces and sells DVDs to business people and students who are planning extended stays in China. It has been very successful with two​ DVDs: Beginning Mandarin and Conversational Mandarin. It is introducing a third​ DVD, Reading Chinese Characters. It has also decided to market its new DVD in two different packages grouping the Reading Chinese Characters DVD with each of the other two language DVDs. Information about the separate DVDs and the packages follow.   Read the requirements2.   Requirement 1. Using the selling​ prices, allocate revenues from the BegM ​+ RCC package to each DVD in that package using​ (a) the​ stand-alone method;​ (b) with BegM and RCC in turn as the primary product. ​(Round your answers to the nearest​ cent.)     BegM RCC (a) Stand-alone     (b) Incremental: BegM primary user     (b) Incremental: RCC primary user     Requirement 2. Using the selling​ prices, allocate revenues from the ConM ​+ RCC package to each DVD in that package using​ (a) the​ stand-alone method;​ (b) the incremental​ method, with ConM and RCC in turn as the primary product. ​(Round your answers to the nearest​ cent.)     ConM RCC (a) Stand-alone     (b) Incremental: ConM primary user     (b) Incremental: RCC primary user     Requirement 3. Which method is most appropriate for allocating revenues among the​ DVDs? Why?   Below are three​ situations, select the​ method(s) that would be most appropriate for each situation.   The (1)              ​method(s) would be fair if the demand for the DVDs are approximately equal.   The (2)            method might be slightly preferable here since it is simpler and easier to explain.   The (3)            method would be appropriate if one DVD has a higher level of demand than the other DVD. In this​ situation, the dominant DVD would be sold anyway so it should receive its (4)               ​revenue, and the other DVD should receive the remainder.   1: Data Table DVD Selling Price Beginning Mandarin (BegM) $48 Conversational Mandarin (ConM) $128 Reading Chinese Characters (RCC) $32 BegM + RCC $60 ConM + RCC $150 2: Requirements 1. Using the selling​ prices, allocate revenues from the BegM​+ RCC package to each DVD in that package using​ (a) the​ stand-alone method; and​ (b) the incremental​ method, with BegM and RCC in turn as the primary product. 2. Using the selling​ prices, allocate revenues from the ConM​+ RCC package to each DVD in that package using​ (a) the​ stand-alone method; and​ (b) the incremental​ method, with ConM and RCC in turn as the primary product. 3. Which method is most appropriate for allocating revenues among the​ DVDs? Why?

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Lee Shu−yu Inc. produces and sells DVDs to business people and students who are planning extended stays in China. It has been very successful with two​ DVDs: Beginning Mandarin and Conversational Mandarin. It is introducing a third​ DVD, Reading Chinese Characters. It has also decided to market its new DVD in two different packages grouping the Reading
Chinese Characters DVD with each of the other two language DVDs.
Information about the separate DVDs and the packages follow.
 
Read the requirements2.
 
Requirement 1. Using the selling​ prices, allocate revenues from the
BegM ​+ RCC package to each DVD in that package using​ (a) the​ stand-alone method;​ (b) with BegM and RCC in turn as the primary product. ​(Round your answers to the nearest​ cent.)
 
 
BegM
RCC
(a) Stand-alone
 
 
(b) Incremental: BegM primary user
 
 
(b) Incremental: RCC primary user
 
 
Requirement 2. Using the selling​ prices, allocate revenues from the ConM
​+ RCC package to each DVD in that package using​ (a) the​ stand-alone method;​ (b) the incremental​ method, with ConM and RCC in turn as the primary product. ​(Round your answers to the nearest​ cent.)
 
 
ConM
RCC
(a) Stand-alone
 
 
(b) Incremental: ConM primary user
 
 
(b) Incremental: RCC primary user
 
 
Requirement 3. Which method is most appropriate for allocating revenues among the​ DVDs? Why?
 
Below are three​ situations, select the​ method(s) that would be most appropriate for each situation.
 
The (1)              ​method(s) would be fair if the demand for the DVDs are approximately equal.
 
The (2)            method might be slightly preferable here since it is simpler and easier to explain.
 
The (3)            method would be appropriate if one DVD has a higher level of demand than the other DVD. In this​ situation, the dominant DVD would be sold anyway so it should receive its
(4)               ​revenue, and the other DVD should receive the remainder.
 
1: Data Table
DVD
Selling Price
Beginning Mandarin (BegM)
$48
Conversational Mandarin (ConM)
$128
Reading Chinese Characters (RCC)
$32
BegM + RCC
$60
ConM + RCC
$150
2: Requirements
1.
Using the selling​ prices, allocate revenues from the BegM​+ RCC
package to each DVD in that package using​ (a) the​ stand-alone method; and​ (b) the incremental​ method, with
BegM and RCC in turn as the primary product.
2.
Using the selling​ prices, allocate revenues from the ConM​+ RCC
package to each DVD in that package using​ (a) the​ stand-alone method; and​ (b) the incremental​ method, with
ConM and RCC in turn as the primary product.
3.
Which method is most appropriate for allocating revenues among the​ DVDs? Why?
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