laximıze. Costs per minute of advertising are also known, and the manager has a limited budget of $30,000 The manager has decided that because television ads have been found to be much more effective than radio ads, at least 75% of the time should be allocated to television Use the following data to complete parts a and b. Type of Ad Exposure/Minute Radio TV Cost/Minute $400 $2000 300 750 a. Identify the decision variables, objective function, and constraints in simple verbal expressions. Identify the decision variables. Select all that apply O A. Time spent on TV ads O B. Cost O C. Time spent on radio ads
laximıze. Costs per minute of advertising are also known, and the manager has a limited budget of $30,000 The manager has decided that because television ads have been found to be much more effective than radio ads, at least 75% of the time should be allocated to television Use the following data to complete parts a and b. Type of Ad Exposure/Minute Radio TV Cost/Minute $400 $2000 300 750 a. Identify the decision variables, objective function, and constraints in simple verbal expressions. Identify the decision variables. Select all that apply O A. Time spent on TV ads O B. Cost O C. Time spent on radio ads
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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![Question Help v
A brand manager for a certain company must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of
advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $30,000 The manager has decided that because television ads have been found to be
much more effective than radio ads, at least 75% of the time should be allocated to television. Use the following data to complete parts a and b.
Туре of Ad
Cost/Minute
$400
Exposure/Minute
Radio
TV
300
750
$2000
a, Identify the decision variables, objective function, and constraints in simple verbal expressions.
Identify the decision variables. Select all that apply
O A. Time spent on TV ads
O B. Cost
O C. Time spent on radio ads
O D. Exposure](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6835fe2b-4dfe-4db0-80f6-f1ad78fce3f2%2Ff7a73620-9b1c-4a51-91fc-821254b63ddc%2Fs3ibbb_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Question Help v
A brand manager for a certain company must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of
advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $30,000 The manager has decided that because television ads have been found to be
much more effective than radio ads, at least 75% of the time should be allocated to television. Use the following data to complete parts a and b.
Туре of Ad
Cost/Minute
$400
Exposure/Minute
Radio
TV
300
750
$2000
a, Identify the decision variables, objective function, and constraints in simple verbal expressions.
Identify the decision variables. Select all that apply
O A. Time spent on TV ads
O B. Cost
O C. Time spent on radio ads
O D. Exposure
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