La Quinta is a moderately priced chain of motels in the USA. Its market is frequent business travelers. The chain recently launched a campaign to increase maket share by building new motels. Operating margin is the ratio of the sum of profit, depeciation and interest expenses divided by total revenue. Thus operating margin is measured in percent units and the higher the operating margin the bigger the success of the motel. Let Y be the operating margin of a La Quinta motel. Let x1 be the number (in thousands) of total motel and hotel rooms within three miles. Let x2 be the office space (in thousand square meters) in the surrounding community. Let x3 be the median household income in the surrounding community (in thousands dollars). Let x4 be the distance (in miles) from the downtown core. The management acquired data on 40 randomly selected La Quinta motels. The sample measurements, x1, x2, x3, x4 and y are given below. A multiple regression model with Y as the dependent variable and x1, x2, x3, x4 as the independent variables was applied to these data.
La Quinta is a moderately priced chain of motels in the USA. Its market is frequent business travelers. The
chain recently launched a campaign to increase maket share by building new motels. Operating margin is the
ratio of the sum of profit, depeciation and interest expenses divided by total revenue. Thus operating margin
is measured in percent units and the higher the operating margin the bigger the success of the motel. Let Y
be the operating margin of a La Quinta motel. Let x1 be the number (in thousands) of total motel and hotel rooms within three miles. Let x2 be the office space (in thousand square meters) in the surrounding community. Let x3 be the
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