Know about the ABC model of attitudes and what those letters stand for.
Know about the ABC model of attitudes and what those letters stand for. Know the variables and terms listed under each component of the Yale Group's conceptualization of Persuasion. Learn the factors associated with the Speaker, the Message and the Target including terms like forewarning and inoculation. A one-sided argument works best when target is initially in favor of the message. Two-sided works best when target is initially opposed to the message. Know all of the basic details of Festinger's $1, $20 study and how it relates to Cognitive Dissonance Theory. What are the three ways that we can reduce cognitive dissonance? Know the basics of Attributional Theory and the details of that 2 by 2 table of possible types of causal attribution. Be able to apply that table to an example such as the one given in class. Understand the following three related terms: Actor-Observer effect, Fundamental Attributional Error, Self-Serving Bias.
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