KidCo has produced a new remote operated toy for children. It costs KidCo $45 to produce and package each toy. KidCo sells the game to various retailers (e.g., toy stores and discount stores), and sets the wholesale price to achieve a 65% markup "on cost". If these retailers, in turn, calculate their price (to consumer) based on a 40% markup "on the retail price" how much will a consumer pay for the toy? Show your work. (Hint: make sure that you understand the difference between "markup on cost" and "markup on retail.")

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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KidCo has produced a new remote operated toy for
children. It costs KidCo $45 to produce and package each
toy. KidCo sells the game to various retailers (e.g., toy
stores and discount stores), and sets the wholesale price
to achieve a 65% markup "on cost". If these retailers, in
turn, calculate their price (to consumer) based on a 40%
markup "on the retail price" how much will a consumer
pay for the toy? Show your work. (Hint: make sure that
you understand the difference between "markup on cost"
and "markup on retail.")
Transcribed Image Text:KidCo has produced a new remote operated toy for children. It costs KidCo $45 to produce and package each toy. KidCo sells the game to various retailers (e.g., toy stores and discount stores), and sets the wholesale price to achieve a 65% markup "on cost". If these retailers, in turn, calculate their price (to consumer) based on a 40% markup "on the retail price" how much will a consumer pay for the toy? Show your work. (Hint: make sure that you understand the difference between "markup on cost" and "markup on retail.")
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