Johnson & Johnson’s 1982 Tylenol recall was huge in both scope and cost. Adjusted for inflation, the recall cost roughly $250 million. But, as the seminal event in the history of recalls, arguably none other has had a bigger impact. Known as “the recall that started them all,” J&J set the standard for the way corporations are supposed to handle such events. In a case of product tampering, seven people in the Chicago area died after ingesting
Johnson & Johnson’s 1982 Tylenol recall was huge in both scope and cost. Adjusted for inflation, the recall cost roughly $250 million. But, as the seminal event in the history of recalls, arguably none other has had a bigger impact. Known as “the recall that started them all,” J&J set the standard for the way corporations are supposed to handle such events. In a case of product tampering, seven people in the Chicago area died after ingesting Extra-Strength Tylenol laced with cyanide. J&J spent more than $100 million to recall 31 million bottles of its best-selling product. J&J’s swift and decisive action is credited with saving the Tylenol brand, which at the time accounted for 17% of the company’s profits. Although the stock priced swooned initially, it recovered within two months
b) List five cases of product recall and their reasons, explaining their impact on the brand and profitability of the company.
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