Joe is the new product manager at a chain of take-away food stores. He is planning to introduce a new type of 'fast food' - a pizza or a curry. He has two product options, but the business can only afford to buy the equipment and advertising material needed for one of these options. He has undertaken some market research and forecasted the main costs for the two product options. He has asked you to help him complete the following tables. Forecasts for one year Pizza option Sales Revenue Curry Option 40 000 units @ R5 50 000 units @ R3 Unit cost of R1 each Cost of Goods Sold Unit cost of R2 each Gross Profit Annual equipment costs Annual advertising costs R15 000 Other expenses R13 000 R12 000 R20 000 R13 000 R15 000 Net Profit Question a) The gross profit and net profit of both product options are: b) Considering the figures obtained from the part a of the question, discuss and justify which option Joe should choose.
Joe is the new product manager at a chain of take-away food stores. He is planning to introduce a new type of 'fast food' - a pizza or a curry. He has two product options, but the business can only afford to buy the equipment and advertising material needed for one of these options. He has undertaken some market research and forecasted the main costs for the two product options. He has asked you to help him complete the following tables. Forecasts for one year Pizza option Sales Revenue Curry Option 40 000 units @ R5 50 000 units @ R3 Unit cost of R1 each Cost of Goods Sold Unit cost of R2 each Gross Profit Annual equipment costs Annual advertising costs R15 000 Other expenses R13 000 R12 000 R20 000 R13 000 R15 000 Net Profit Question a) The gross profit and net profit of both product options are: b) Considering the figures obtained from the part a of the question, discuss and justify which option Joe should choose.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Question

Transcribed Image Text:Joe is the new product manager at a chain of take-away food stores. He is planning to
introduce a new type of 'fast food' – a pizza or a curry. He has two product options, but
the business can only afford to buy the equipment and advertising material needed for
one of these options. He has undertaken some market research and forecasted the
main costs for the two product options. He has asked you to help him complete the
following tables.
Pizza option
50 000 units @ R3
Unit cost of R1 each
Forecasts for one year
Curry Option
40 000 units @ R5
Sales Revenue
Cost of Goods Sold
Unit cost of R2 each
Gross Profit
Annual equipment costs
Annual advertising costs
Other expenses
Net Profit
R13 000
R12 000
R15 000
R20 000
R13 000
R15 000
Question
a) The gross profit and net profit of both product options are:
b) Considering the figures obtained from the part a of the question, discuss and
justify which option Joe should choose.
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