Joe is the new product manager at a chain of take-away food stores. He is planning to introduce a new type of 'fast food' - a pizza or a curry. He has two product options, but the business can only afford to buy the equipment and advertising material needed for one of these options. He has undertaken some market research and forecasted the main costs for the two product options. He has asked you to help him complete the following tables. Forecasts for one year Pizza option Sales Revenue Curry Option 40 000 units @ R5 50 000 units @ R3 Unit cost of R1 each Cost of Goods Sold Unit cost of R2 each Gross Profit Annual equipment costs Annual advertising costs R15 000 Other expenses R13 000 R12 000 R20 000 R13 000 R15 000 Net Profit Question a) The gross profit and net profit of both product options are: b) Considering the figures obtained from the part a of the question, discuss and justify which option Joe should choose.
Joe is the new product manager at a chain of take-away food stores. He is planning to introduce a new type of 'fast food' - a pizza or a curry. He has two product options, but the business can only afford to buy the equipment and advertising material needed for one of these options. He has undertaken some market research and forecasted the main costs for the two product options. He has asked you to help him complete the following tables. Forecasts for one year Pizza option Sales Revenue Curry Option 40 000 units @ R5 50 000 units @ R3 Unit cost of R1 each Cost of Goods Sold Unit cost of R2 each Gross Profit Annual equipment costs Annual advertising costs R15 000 Other expenses R13 000 R12 000 R20 000 R13 000 R15 000 Net Profit Question a) The gross profit and net profit of both product options are: b) Considering the figures obtained from the part a of the question, discuss and justify which option Joe should choose.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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