It was advised by an international marketing consultant to understand the cultural environment prevailing in that region for developing its international marketing strategies. Why
It was advised by an international marketing consultant to understand the cultural environment prevailing in that region for developing its international marketing strategies. Why
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DRQ
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An Indian FMCG major was planning to enter the Middle-East market to market its line of cosmetics and beauty products. It was advised by an international marketing consultant to understand the cultural environment prevailing in that region for developing its international marketing strategies. Why?
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