It has been observed from the above study that packaging is an important aspect in the marketing of a product. Good packaging has proved to be an effective and beneficial tool in establishing a business's identity. It helps in attracting prospective customers, thereby increasing the sales of the product in the organization. This is because the outer packaging is what is first noticed by the customer. The more attractive and presentable it looks, the more it facilitates sales and generates customer satisfaction. Though Packaging is a vital facet of marketing a product, it has its own perils. This is because of the harmful materials used in the making of the packaging. They also emit harmful greenhouse gases and release wastes onto water and land which increase the toxicity of these resources. To tackle this issue, many businesses are now using eco- friendly materials in the packaging of their products. Using environmentally sustainable materials in packaging henceforth will be a key factor in reducing the problems created by packaging.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Conclusion
It has been observed from the above study that packaging is an important aspect
in the marketing of a product. Good packaging has proved to be an effective and
beneficial tool in establishing a business's identity. It helps in attracting prospective
customers, thereby increasing the sales of the product in the organization. This is
because the outer packaging is what is first noticed by the customer. The more attractive
and presentable it looks, the more it facilitates sales and generates customer satisfaction.
Though Packaging is a vital facet of marketing a product, it has its own perils. This is
because of the harmful materials used in the making of the packaging. They also emit
harmful greenhouse gases and release wastes onto water and land which increase the
toxicity of these resources. To tackle this issue, many businesses are now using eco-
friendly materials in the packaging of their products. Using environmentally sustainable
materials in packaging henceforth will be a key factor in reducing the problems created
by packaging.
Transcribed Image Text:Conclusion It has been observed from the above study that packaging is an important aspect in the marketing of a product. Good packaging has proved to be an effective and beneficial tool in establishing a business's identity. It helps in attracting prospective customers, thereby increasing the sales of the product in the organization. This is because the outer packaging is what is first noticed by the customer. The more attractive and presentable it looks, the more it facilitates sales and generates customer satisfaction. Though Packaging is a vital facet of marketing a product, it has its own perils. This is because of the harmful materials used in the making of the packaging. They also emit harmful greenhouse gases and release wastes onto water and land which increase the toxicity of these resources. To tackle this issue, many businesses are now using eco- friendly materials in the packaging of their products. Using environmentally sustainable materials in packaging henceforth will be a key factor in reducing the problems created by packaging.
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