It has been observed from the above study that packaging is an important aspect in the marketing of a product. Good packaging has proved to be an effective and beneficial tool in establishing a business's identity. It helps in attracting prospective customers, thereby increasing the sales of the product in the organization. This is because the outer packaging is what is first noticed by the customer. The more attractive and presentable it looks, the more it facilitates sales and generates customer satisfaction. Though Packaging is a vital facet of marketing a product, it has its own perils. This is because of the harmful materials used in the making of the packaging. They also emit harmful greenhouse gases and release wastes onto water and land which increase the toxicity of these resources. To tackle this issue, many businesses are now using eco- friendly materials in the packaging of their products. Using environmentally sustainable materials in packaging henceforth will be a key factor in reducing the problems created by packaging.
It has been observed from the above study that packaging is an important aspect in the marketing of a product. Good packaging has proved to be an effective and beneficial tool in establishing a business's identity. It helps in attracting prospective customers, thereby increasing the sales of the product in the organization. This is because the outer packaging is what is first noticed by the customer. The more attractive and presentable it looks, the more it facilitates sales and generates customer satisfaction. Though Packaging is a vital facet of marketing a product, it has its own perils. This is because of the harmful materials used in the making of the packaging. They also emit harmful greenhouse gases and release wastes onto water and land which increase the toxicity of these resources. To tackle this issue, many businesses are now using eco- friendly materials in the packaging of their products. Using environmentally sustainable materials in packaging henceforth will be a key factor in reducing the problems created by packaging.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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