Is the Service or Quality Improvement important for a designing firm?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Is the Service or Quality Improvement important for a designing firm?
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Step 1
There has been much discussion about whether the focus of a company should be on the service improvement to customers or the quality of their product.
Service improvement will lead to an improvement in customer loyalty and retention, thus resulting in overall business growth.
Similarly, a focus on the quality improvement of the product provided by the designing firm will help in achieving reduced costs and lead to an improved motivation among employees and thus a greater job satisfaction.
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