Is it surprising that a small company such as Sunny Delight could end up with so many different analytics tools?

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
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  • Is it surprising that a small company such as Sunny Delight could end up with so many different analytics tools? 
  • How did Sunny Delight end up with so many analytics tools?
  • What are the trade-offs of moving to an enterprise-level analytics solution for individual employees who may have grown accustomed to working with their own customized solutions for generating data?
  • Gartner reported that most businesses will have access to some sort of self-service BI tool within the next few years. However Gartner estimated that less than 10% will have sufficient data governance practices in place to prevent data inconsistencies across the organization. Why do you think so many companies invest in BI solutions while ignoring governance programs to ensure data consistency?
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INTRODUCTION:

  • SunnyD, also known as Sunny Delight until around 2000, is a sour orange drink created in 1963 by Doric Foods of Mount Dora, Florida.
  • Sundor Brands acquired Doric Foods in April 1983, and Sundor Brands was acquired by American multinational Procter & Gamble in March 1989.
  • In 2004, Procter & Gamble earned an estimated $450 million from the drink.
  • Data analysis is the process of transforming raw data into meaningful statistics, insights, and explanations so that data-driven business choices may be made.
  • Choosing the finest Data analytics tool is a difficult undertaking because no platform can meet all of your requirements.
  • The phrase 'data analytics tools' refers to software and apps that data analysts use to build and execute analytic processes that assist firms to make better, more informed business choices while lowering costs and increasing profits.
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