Interpret the coefficient of "Promotion deal X Complain Freq"  What does it mean?

MATLAB: An Introduction with Applications
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Interpret the coefficient of "Promotion deal X Complain Freq"  What does it mean?

### Multivariate Regression Analysis: Factors Influencing Likelihood to Revisit

#### Final Model (Phase 1)

This table presents a multivariate regression analysis examining the factors influencing the likelihood of revisiting a location or service. The analyses include both the coefficients and standardized beta values for each independent variable, along with their corresponding p-values. 

#### Independent Variables:
1. **Promotion Deal**:
   - **Coefficient**: 1.846
   - **Standardized Beta**: 0.413
   - **p-value**: 0.000

2. **Complain Frequency**:
   - **Coefficient**: -3.819
   - **Standardized Beta**: -0.218
   - **p-value**: 0.000

3. **Promotion Deal X Complain Frequency**:
   - **Coefficient**: 0.485
   - **Standardized Beta**: 0.141
   - **p-value**: 0.000

4. **Study (=1)**:
   - **Coefficient**: 1.670
   - **Standardized Beta**: 0.036
   - **p-value**: 0.157

5. **Promotion Deal X Study (=1)**:
   - **Coefficient**: -0.271
   - **Standardized Beta**: -0.046
   - **p-value**: 0.037

6. **Transaction Amount**:
   - **Coefficient**: 1.634
   - **Standardized Beta**: -0.682
   - **p-value**: 0.000

7. **Male**:
   - **Coefficient**: 0.217
   - **Standardized Beta**: 0.005
   - **p-value**: 0.697

8. **Heavy**:
   - **Coefficient**: 0.830
   - **Standardized Beta**: 0.017
   - **p-value**: 0.183

9. **Constant**:
   - **Coefficient**: 10.18
   - **p-value**: 0.000

#### Model Statistics:
- **N** (Sample Size): 122
- **Prob > F**: 0.000
- **R²**: 0.985
- **Adjusted R²**: 0
Transcribed Image Text:### Multivariate Regression Analysis: Factors Influencing Likelihood to Revisit #### Final Model (Phase 1) This table presents a multivariate regression analysis examining the factors influencing the likelihood of revisiting a location or service. The analyses include both the coefficients and standardized beta values for each independent variable, along with their corresponding p-values. #### Independent Variables: 1. **Promotion Deal**: - **Coefficient**: 1.846 - **Standardized Beta**: 0.413 - **p-value**: 0.000 2. **Complain Frequency**: - **Coefficient**: -3.819 - **Standardized Beta**: -0.218 - **p-value**: 0.000 3. **Promotion Deal X Complain Frequency**: - **Coefficient**: 0.485 - **Standardized Beta**: 0.141 - **p-value**: 0.000 4. **Study (=1)**: - **Coefficient**: 1.670 - **Standardized Beta**: 0.036 - **p-value**: 0.157 5. **Promotion Deal X Study (=1)**: - **Coefficient**: -0.271 - **Standardized Beta**: -0.046 - **p-value**: 0.037 6. **Transaction Amount**: - **Coefficient**: 1.634 - **Standardized Beta**: -0.682 - **p-value**: 0.000 7. **Male**: - **Coefficient**: 0.217 - **Standardized Beta**: 0.005 - **p-value**: 0.697 8. **Heavy**: - **Coefficient**: 0.830 - **Standardized Beta**: 0.017 - **p-value**: 0.183 9. **Constant**: - **Coefficient**: 10.18 - **p-value**: 0.000 #### Model Statistics: - **N** (Sample Size): 122 - **Prob > F**: 0.000 - **R²**: 0.985 - **Adjusted R²**: 0
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