intangible asset (or asset class) that interests you.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Today's business models are less bricks-and-mortar
and are increasingly technology-driven models. As
a result, a company's value is underpinned by
nonfinancial factors such as brand name, customer
base, know-how, etc. In 2015, intangible assets
accounted for 84% of the S&P 500 value,
compared to 32% 30 years earlier. Speak to one
intangible asset (or asset class) that interests you.
200 words, do not copy please. Thank you.
Transcribed Image Text:Today's business models are less bricks-and-mortar and are increasingly technology-driven models. As a result, a company's value is underpinned by nonfinancial factors such as brand name, customer base, know-how, etc. In 2015, intangible assets accounted for 84% of the S&P 500 value, compared to 32% 30 years earlier. Speak to one intangible asset (or asset class) that interests you. 200 words, do not copy please. Thank you.
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