In which phase of new-product design process areconsiderations to target market, desired level of performance,investment requirements and financial impact made:A. pilot manufacturing phaseB. preliminary process designC. detailed engineeringD. concept development and product planning

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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In which phase of new-product design process areconsiderations to target market, desired level of performance,investment requirements and financial impact made:
A. pilot manufacturing phase
B. preliminary process design
C. detailed engineering
D. concept development and product planning

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