In what ways do human decision making differ from rational conventional economic theory

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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In what ways do human decision making differ from rational conventional economic theory

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The rational behaviour is a decision-making process in which chgoices are made in order to obtain optimal level of benefit or utility. The consumers aim to maximize the utility obtained by making a rational choice. The conventional economic theories suggest that most of the consumers in the market behave rationally. The assumption of rational behaviour will make the consumer either worse off or better off.

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