In this problem, p is in dollars and q is the number of units. (a)Find the elasticity of the demand function 2p + 3q = 72 at the price p = 12.   (b)How will a price increase affect total revenue? _Since the demand is elastic, an increase in price will decrease the total revenue. _Since the demand is inelastic, an increase in price will decrease the total revenue.     _Since the demand is elastic, an increase in price will increase the total revenue. _Since the demand is unitary, there will be no change in the revenue with a price increase. _Since the demand is inelastic, an increase in price will increase the total revenue.

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