In Skinner’s view, why is positive reinforcement more effective than punishment in changing behavior?

Ciccarelli: Psychology_5 (5th Edition)
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ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
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Chapter1: The Science Of Psychology
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In Skinner’s view, why is positive reinforcement
more effective than punishment in changing
behavior?

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Step 1 (Introduction)

Behaviour-reinforcement is a consequence-applied that will-strengthen the future behaviour and is preceded by the-stimulus. The positive and negative-refers to the action performed by the-conditioner rather than responding to the operating evaluation Positive action are those that add-factors, maybe pleasant-or unpleasant to the-environment. The negative ones are-those that remove or withhold-the environment.

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