In recent years, firms to maintain and increase their profits, have been focusing mainly on cutting costs through productivity increases and operational excellence. But there is a limit to such endeavors. In the long run, we must find new products and growing markets to increase our top and bottom lines and thus discharge our responsibility to stockholders to increasing the value of the firm’s stocks. Can you explain why and how firms maintain their competitiveness and sustain their profitability in a world driven by uncertainty such as the one we are experiencing because of the Coronavirus pandemic?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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In recent years, firms to maintain and increase their profits, have been focusing mainly on cutting costs through productivity increases and operational excellence. But there is a limit to such endeavors. In the long run, we must find new products and growing markets to increase our top and bottom lines and thus discharge our responsibility to stockholders to increasing the value of the firm’s stocks. Can you explain why and how firms maintain their competitiveness and sustain their profitability in a world driven by uncertainty such as the one we are experiencing because of the Coronavirus pandemic?

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