Answered: In order to judge the effectiveness of…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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In order to judge the effectiveness of an advertising campaign for a certain brand of pretzel, a company obtained a simple random sample of 95 convenience store receipts the week before the ad campaign began, and found that 28 of them showed a purchase of the pretzels. Another simple random sample of 65 receipts was taken the week after the ad campaign, and 33 of them showed a pretzel purchase. Construct a 98% confidence interval for the difference between the proportions of customers purchasing pretzels before and after the ad campaign. Interpret the results. A marketing manager claims that the proportion of customers who purchased pretzels did not change after the ad campaign. Does the confidence interval contradict this claim?

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