In consumer marketing, a common problem that any marketing manager faces is the selection of appropriate colours for package design. Assume that a marketing manager wishes to   compare five different colours of package design. He is interested in knowing which of the five       is the most preferred one so that it can be introduced in the market. A random sample of 400    consumers reveals the following:   Colour Red Blue Green Pink Orange Preference 70 106 80 70 74               Test the hypothesis at five percent level of significance that the consumer preference for package colours show a significant difference

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In consumer marketing, a common problem that any marketing manager faces is the selection of appropriate colours for package design. Assume that a marketing manager wishes to   compare five different colours of package design. He is interested in knowing which of the five       is the most preferred one so that it can be introduced in the market. A random sample of 400    consumers reveals the following:

 

Colour

Red

Blue

Green

Pink

Orange

Preference

70

106

80

70

74

 

            Test the hypothesis at five percent level of significance that the consumer preference for package colours show a significant difference

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