In August, Walton Bookstore must decide how many of next year’s nature calendars should be ordered.  Each calendar costs the bookstore $2 and is sold for $4.50.  After January 1, any unsold calendars are returned to the publisher for a refund of $0.75 per calendar.  Walton believes that the number of calendars sold by January 1 follows the probability distribution shown in the table below.  Demand (d) f (d) 100 0.3 150 0.2 200 0.3 250 0.15 300 0.05 Compute the marginal cost increase/decrease in profit as a result of ordering additional units. Using the table in part b, calculate the per-unit marginal increase and decrease in profit. Verify the solution obtained in part a is the same solution obtained using the newsvendor critical fractile solution and the cost of understocking and overstocking.

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In August, Walton Bookstore must decide how many of next year’s nature calendars should be ordered.  Each calendar costs the bookstore $2 and is sold for $4.50.  After January 1, any unsold calendars are returned to the publisher for a refund of $0.75 per calendar.  Walton believes that the number of calendars sold by January 1 follows the probability distribution shown in the table below. 

Demand (d)

f (d)

100

0.3

150

0.2

200

0.3

250

0.15

300

0.05

  1. Compute the marginal cost increase/decrease in profit as a result of ordering additional units.
  2. Using the table in part b, calculate the per-unit marginal increase and decrease in profit.
  3. Verify the solution obtained in part a is the same solution obtained using the newsvendor critical fractile solution and the cost of understocking and overstocking. 
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