In a pretest, data on Nike were obtained from 45 respondents of Nike users. The data is attached to this assignment. The data has the following variables measured: Usage, Sex, awareness, attitude, preference, intention, and loyalty towards Nike. The description and the scales of the of the variables are in the table below: Name Description and Scales Usage 1 = Light user 2 = medium user 3 = Heavy user Sex 1 = Female 2 = Male Awareness 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Attitude 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Preference 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Intention 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Loyalty 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Use SPSS to analyze the Nike data to answer the following questions: Calculate the correlation between awareness, attitude, preference, intention, and loyalty toward Nike and interpret and explain the results in plain English. Create Scatter plot for the strongest correlations and interpret the scatter plot in plain English. Make sure to attach your tables and graphs alongside with your interpretation.
In a pretest, data on Nike were obtained from 45 respondents of Nike users. The data is attached to this assignment. The data has the following variables measured: Usage, Sex, awareness, attitude, preference, intention, and loyalty towards Nike. The description and the scales of the of the variables are in the table below: Name Description and Scales Usage 1 = Light user 2 = medium user 3 = Heavy user Sex 1 = Female 2 = Male Awareness 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Attitude 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Preference 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Intention 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Loyalty 7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) Use SPSS to analyze the Nike data to answer the following questions: Calculate the correlation between awareness, attitude, preference, intention, and loyalty toward Nike and interpret and explain the results in plain English. Create Scatter plot for the strongest correlations and interpret the scatter plot in plain English. Make sure to attach your tables and graphs alongside with your interpretation.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Question
In a pretest, data on Nike were obtained from 45 respondents of Nike users. The data is attached to this assignment. The data has the following variables measured: Usage, Sex, awareness, attitude, preference, intention, and loyalty towards Nike. The description and the scales of the of the variables are in the table below:
|
Name |
Description and Scales |
|||
|
Usage |
1 = Light user |
2 = medium user |
3 = Heavy user |
|
|
Sex |
1 = Female |
2 = Male |
|
|
|
Awareness |
7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) |
|||
|
Attitude |
7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) |
|||
|
Preference |
7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) |
|||
|
Intention |
7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) |
|||
|
Loyalty |
7-point Likert-type scales (1 = very unfavorable to 7 = very favorable) |
Use SPSS to analyze the Nike data to answer the following questions:
- Calculate the correlation between awareness, attitude, preference, intention, and loyalty toward Nike and interpret and explain the results in plain English.
- Create
Scatter plot for the strongestcorrelations and interpret the scatter plot in plain English.
Make sure to attach your tables and graphs alongside with your interpretation.
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