In a new smoothie shop, Jenny decides to allow her consumers to create each smoothie by combining their own choice of ingredients from a menu of options, including fruit, dairy and nondairy yogurt, protein powder, peanut or almond butter, and granola and fresh fruit toppings. A customer can choose any combination of 5 smoothie ingredients and 3 toppings, for the same price: $8.95. This is a form of differentiated targeting. O undifferentiated targeting. O micromarketing. psychographic segmentation. concentrated targeting.

In a new smoothie shop, Jenny decides to allow her consumers to create each smoothie by combining their own choice of ingredients from a menu of options, including fruit, dairy and nondairy yogurt, protein powder, peanut or almond butter, and granola and fresh fruit toppings. A customer can choose any combination of 5 smoothie ingredients and 3 toppings, for the same price: $8.95. This is a form of differentiated targeting. O undifferentiated targeting. O micromarketing. psychographic segmentation. concentrated targeting.

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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