In a dual-product market, a. media content is the only product being sold. b. commercial and noncommercial mandates necessarily coexist. c. the consumer is the only product being sold. d. the consumer is sold at the same time that media content is sold.

In a dual-product market, a. media content is the only product being sold. b. commercial and noncommercial mandates necessarily coexist. c. the consumer is the only product being sold. d. the consumer is sold at the same time that media content is sold.

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter11: Marketing And Distribution

Section: Chapter Questions

Problem 19AA

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Question

In a dual-product market,

	a.	media content is the only product being sold.
	b.	commercial and noncommercial mandates necessarily coexist.
	c.	the consumer is the only product being sold.
	d.	the consumer is sold at the same time that media content is sold.

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