ilippines u're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market res e market potential in Malaysia, the Philippines, and Singapore as described in the following table: Malaysia Probability Units Philippines Probability Units Singapore Probability Units Big Success Level 0.3 1,300,000 0.7 1,100,000 Mediocre Failure 0.2 650,000 0.1 352,000 0.4 0.3 800,000 480,000 0.5 0 0.2 0 0.3 0 e product sells for $30, and each unit has a constant marginal cost of $24. Assume that the (fixed) cost of entering the market arket you select) is $750,000.

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Philippines
You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research has identified
the market potential in Malaysia, the Philippines, and Singapore as described in the following table:
Malaysia
Probability
Units
Philippines
Probability
Units
Singapore
Probability
Units
Big
Success Level
Mediocre
0.3
1,300,000
0.7
1,100,000
0.2
650,000
0.1
352,000
0.4
0.3
800,000 480,000
Failure
0.5
0
0.2
0
0.3
0
The product sells for $30, and each unit has a constant marginal cost of $24. Assume that the (fixed) cost of entering the market (regardless of which
market you select) is $750,000.
Transcribed Image Text:Philippines You're the manager of global opportunities for a U.S. manufacturer that is considering expanding sales into Asia. Your market research has identified the market potential in Malaysia, the Philippines, and Singapore as described in the following table: Malaysia Probability Units Philippines Probability Units Singapore Probability Units Big Success Level Mediocre 0.3 1,300,000 0.7 1,100,000 0.2 650,000 0.1 352,000 0.4 0.3 800,000 480,000 Failure 0.5 0 0.2 0 0.3 0 The product sells for $30, and each unit has a constant marginal cost of $24. Assume that the (fixed) cost of entering the market (regardless of which market you select) is $750,000.
In the following table, enter the expected number of units sold, and the expected profit, from entering each market.
Expected Profit
Market Expected Number of Units Sold
Malaysia
Philippines
Singapore
If you were to enter one of the previously described markets, which one would you enter in order to earn the highest expected profit?
Malaysia
Philippines
$
$
$
Singapore
Transcribed Image Text:In the following table, enter the expected number of units sold, and the expected profit, from entering each market. Expected Profit Market Expected Number of Units Sold Malaysia Philippines Singapore If you were to enter one of the previously described markets, which one would you enter in order to earn the highest expected profit? Malaysia Philippines $ $ $ Singapore
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