If we compare the betas of various investment opportunities, why do the assets that have higher betas also have higher average expected rates of return?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter11: Capital Budgeting Decisions
Section: Chapter Questions
Problem 24Q: How does the size of the initial investment affect the internal rate of return on the net present...
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If we compare the betas of various investment opportunities, why do the assets that have higher betas also have higher average expected rates of return?

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