Price elasticity of demand refers to the % change in quantity demanded due to the % change in the price. It measures the responsiveness of quantity demanded towards the price change.
For a beef market, the own price elasticity of demand for beef is given as -0.80. If there is an increase in the price of beef by 8%, then the quantity demanded of beef would fall by:
The cross price elasticity between beef and chickens is +1.20. The cross price elasticity is the % change in demand for beef due to the % change in price of chicken. The positive sign implies that there is a positive relationship between the price of chicken and demand for beef. It means that an increase in price of chicken will lead to an increase in the demand for beef, which shows that the goods are substitutes.
If the price of chicken rise by 4%, then the change in quantity demanded of beef would be:
Thus, quantity of beef demanded will increase by 4.8%.
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