If the goal is to increase profits, a firm facing an inelastic demand should  do what to their prices?   a

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
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Chapter1: Making Economics Decisions
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Question 25

 

 
If the goal is to increase profits, a firm facing an inelastic demand should  do what to their prices?
 
a
raise them
b
lower them
c
not change them, as revenues will already be at a maximum
d
One cannot tell with more information.
Expert Solution
Step 1

Introduction

Since the degree of the quantity demand's responsiveness to a change in the price level can be measured, this term is also known as the "elasticity of demand."

Demand elasticity at a given price equals the ratio of the amount demanded to the price change.

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