If a company spends $5 million to advertise its camera lines in North America, assembles and ships 300,000 entry-level cameras and 200,000 multi-featured cameras to its North American dealers, derives revenues of $100 million from its sales of entry-level cameras and $150 million from the sales of its multi- featured cameras in North America, then: a). 50% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 50% will be allocated to the costs of multi-featured cameras. b). 60% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 40% will be allocated to the costs of multi-featured cameras. c). the per camera advertising costs for both entry-level and multi-featured cameras in North America will be $7.50. d). 40% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 60% will be allocated to the costs of multi-featured cameras. e). None of the above.

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter16: Working Capital Policy And Short-term Financing
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If a company spends $5 million to advertise its camera lines in North America,
assembles and ships 300,000 entry-level cameras and 200,000 multi-featured
cameras to its North American dealers, derives revenues of $100 million from
its sales of entry-level cameras and $150 million from the sales of its multi-
featured cameras in North America, then:
a). 50% of the $5 million in advertising expenditures in North America will be
allocated to the costs of advertising for entry-level cameras and 50% will be
allocated to the costs of multi-featured cameras.
b). 60% of the $5 million in advertising expenditures in North America will be
allocated to the costs of advertising for entry-level cameras and 40% will be
allocated to the costs of multi-featured cameras.
c). the per camera advertising costs for both entry-level and multi-featured
cameras in North America will be $7.50.
d). 40% of the $5 million in advertising expenditures in North America will be
allocated to the costs of advertising for entry-level cameras and 60% will be
allocated to the costs of multi-featured cameras.
e). None of the above.
Transcribed Image Text:If a company spends $5 million to advertise its camera lines in North America, assembles and ships 300,000 entry-level cameras and 200,000 multi-featured cameras to its North American dealers, derives revenues of $100 million from its sales of entry-level cameras and $150 million from the sales of its multi- featured cameras in North America, then: a). 50% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 50% will be allocated to the costs of multi-featured cameras. b). 60% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 40% will be allocated to the costs of multi-featured cameras. c). the per camera advertising costs for both entry-level and multi-featured cameras in North America will be $7.50. d). 40% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 60% will be allocated to the costs of multi-featured cameras. e). None of the above.
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