Identify the type of Research or the methodology adopted in the following scenarios and also discuss why? a) Researchers conducted a study investigating the amount of sleep and concentration of some respondents. First, participants were asked how long they had slept the previous night in hours and minutes. This was then recorded as ‘total minutes slept’. Concentration was then assured using a letter cancellation task in which subjects had two minutes to read an extract from a book, counting the number of times that the letter ‘f’ appeared.
Identify the type of Research or the methodology adopted in the following scenarios and also discuss why?
a) Researchers conducted a study investigating the amount of sleep and concentration of some respondents. First, participants were asked how long they had slept the previous night in hours and minutes. This was then recorded as ‘total minutes slept’. Concentration was then assured using a letter cancellation task in which subjects had two minutes to read an extract from a book, counting the number of times that the letter ‘f’ appeared.
b) Researchers conducted an independent measures design in a local coffee bar, investigating whether receiving physical contact from someone increases their rating on friendliness. The experiment took place between 11am and 2pm on a Wednesday. As members of the public left the coffee bar after paying, some were touched lightly on the upper arm by the cashier, whereas others were not. Outside the coffee bar, members of the public were asked how friendly they thought the staff were on a scale of 1 (‘not very friendly’) to 10 (‘extremely friendly’).
Subject: Research Methodology
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