Identify the factors that influence pricing decisions and discuss how they affect the pricing decision.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.6: The Cost-volume-profit Relationship
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Identify the factors that influence pricing decisions and discuss how they affect the pricing decision.
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