Identify and describe four major categories of variablesthat can be used to segment con-sumer markets. Giveexamples of product markets that are segmented byvariables in each category

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
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Chapter4A: Problems In Applying The Linear Regression Model
Section: Chapter Questions
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Identify and describe four major categories of variables
that can be used to segment con-sumer markets. Give
examples of product markets that are segmented by
variables in each category

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