ICICIDirect is the first service in India to provide complete end-to-end integration for seamless electronic trading on the stock exchanges. This service will enable the user to tie- in his trading bank account and his demat account to your brokerage account electronically. This integration of brokerage,demat and bank accounts ensures that money is transferred to/from the user bank account and the shares are transferred from/to his demat account automatically without any paperwork.ICICIDirect keeps track of the transactions, the settlement dates, and stock exchange rules. How is the web in this case enhances the convenience of customers? Derive the business model of ICICIDirect in this case.

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter12: The Cost Of Capital
Section: Chapter Questions
Problem 25P
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ICICIDirect is the first service in India to provide complete end-to-end integration for
seamless electronic trading on the stock exchanges. This service will enable the user to
tie- in his trading bank account and his demat account to your brokerage account
electronically. This integration of brokerage,demat and bank accounts ensures that
money is transferred to/from the user bank account and the shares are transferred
from/to his demat account automatically without any paperwork.ICICIDirect keeps track
of the transactions, the settlement dates, and stock exchange rules.
How is the web in this case enhances the convenience of customers? Derive the business
model of ICICIDirect in this case.

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