I. Formulate a Tactical Decision- Making Model for below scenario. Kindly follow the format on the example below. Revenues & costs may be estimated. Scenario: "What to do with soon-to-expire (one month from expiry date) soft drinks?" Example Example: Step 1 Define Problem What to do with small, ill-shaped apples. Step 2 Identify Alternatives Step 3 Predict Costs 1. Sell to pig farmers. 2. Sell bagged apples (feasible). 3. Make applesauce (feasible). 4. Make pie filling. 5. Continue dumping practice. Bagged alternative: a. Revenue: $1.30 per bag (26c per pound) b. Cost $0.05 per pound Applesauce alternative: a. Revenue: $0.78 per can (65¢ per pound) b. Cost: $0.40 per pound Step 4 Compare Costs Revenue Bagged $0.26 Applesauce $0.65 Cost 0.05 0.40 Net benefit $0.21 $0.25 Step 5 Select Alternative Bagged: Differentiation Applesauce: Forward integration Select bagging alternative because it is profitable and is more consistent with strategic positioning desired by producer.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Formulate a Tactical Decision- Making Model for below scenario. Kindly
follow the format on the example below. Revenues & costs may be estimated.
I.
Scenario: "What to do with soon- to- expire (one month from expiry date) soft
drinks?"
Example
Example:
Step 1
What to do with small, ill-shaped apples.
Define
Problem
1. Sell to pig farmers.
2. Sell bagged apples (feasible).
3. Make applesauce (feasible).
4. Make pie filling.
5. Continue dumping practice.
Step 2
Identify
Alternatives
Step 3
Bagged alternative:
a. Revenue: $1.30 per bag (26c per pound)
b. Cost $0.05 per pound
Applesauce alternative:
a. Revenue: $0.78 per can (65€ per pound)
b. Cost: $0.40 per pound
Predict
Costs
Step 4
Bagged
Applesauce
Compare
Costs
Revenue
s0.26
s0.65
Cost
0.05
$0.21
0.40
$0.25
Net benefit
Bagged: Differentiation
Applesauce: Forward integration
Step 5
Select
Alternative
Select bagging alternative because it is
profitable and is more consistent with
strategic positioning desired by producer.
Transcribed Image Text:Formulate a Tactical Decision- Making Model for below scenario. Kindly follow the format on the example below. Revenues & costs may be estimated. I. Scenario: "What to do with soon- to- expire (one month from expiry date) soft drinks?" Example Example: Step 1 What to do with small, ill-shaped apples. Define Problem 1. Sell to pig farmers. 2. Sell bagged apples (feasible). 3. Make applesauce (feasible). 4. Make pie filling. 5. Continue dumping practice. Step 2 Identify Alternatives Step 3 Bagged alternative: a. Revenue: $1.30 per bag (26c per pound) b. Cost $0.05 per pound Applesauce alternative: a. Revenue: $0.78 per can (65€ per pound) b. Cost: $0.40 per pound Predict Costs Step 4 Bagged Applesauce Compare Costs Revenue s0.26 s0.65 Cost 0.05 $0.21 0.40 $0.25 Net benefit Bagged: Differentiation Applesauce: Forward integration Step 5 Select Alternative Select bagging alternative because it is profitable and is more consistent with strategic positioning desired by producer.
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