Hyundai Motor Company is a large multinational automotive manufacturer based in Seoul, South Korea, that also owns a 32.8 percent of Kia Motors. Currently the fourth largest vehicle manu- facturer in the world, Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea. With around 75,000 employees globally, Hyundai sells automobiles across 193 countries with the help of around 6.000 dealerships and showrooms. In August 2015, the five largest auto brands in China are Volkswagen, General Motors, Nissan Motor, Hyundai Motor, and Toyota Motor. Among these five companies, only Toyota is on track to meet its full-year 2015 target, while Hyundai is performing the worst. Specifically, in the first-half of 2015, Toyota's China sales rose 10 percent, on track to meet their 20 percent full-year's growth tar- get. In contrast, Hyundai's China sales fell 8 percent although the company has a 3 percent full-year growth target. Hyundai recently posted its lowest monthly China sales figure in four years, selling 54.160 cars in July. 2015, down 32 percent from a year ago. Hyundai Motor stock price dropped4.1 percent in Seoul in one day due to weak China data and strong Korean won. Currency movements of the won versus the Japanese yen and the Chinese yuan heavily impact automobile sales. Questions 1. On a BCG Matrix for Hyundai, what would be an appropriate IGR value for the company's operations in China?
Hyundai Motor Company is a large multinational automotive manufacturer based in Seoul, South Korea, that also owns a 32.8 percent of Kia Motors. Currently the fourth largest vehicle manu- facturer in the world, Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea. With around 75,000 employees globally, Hyundai sells automobiles across 193 countries with the help of around 6.000 dealerships and showrooms. In August 2015, the five largest auto brands in China are Volkswagen, General Motors, Nissan Motor, Hyundai Motor, and Toyota Motor. Among these five companies, only Toyota is on track to meet its full-year 2015 target, while Hyundai is performing the worst. Specifically, in the first-half of 2015, Toyota's China sales rose 10 percent, on track to meet their 20 percent full-year's growth tar- get. In contrast, Hyundai's China sales fell 8 percent although the company has a 3 percent full-year growth target. Hyundai recently posted its lowest monthly China sales figure in four years, selling 54.160 cars in July. 2015, down 32 percent from a year ago. Hyundai Motor stock price dropped4.1 percent in Seoul in one day due to weak China data and strong Korean won. Currency movements of the won versus the Japanese yen and the Chinese yuan heavily impact automobile sales.
Questions
1. On a BCG Matrix for Hyundai, what would be an appropriate IGR value for the company's operations in China?
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