How would you describe the competitive strategy at SEJ? What level of responsiveness are they aiming to achieve?
How would you describe the competitive strategy at SEJ? What level of responsiveness are they aiming to achieve?
No matter where they are in the world, Seven-Eleven strives to offer the lowest pricing on everyday items. In an effort to promote repeat business, they also make an effort to offer a wide range of goods at these low costs.
In terms of competitive advantages, Seven-Eleven also benefits from the first-mover advantage. It was able to join the market as the first business of its sort, particularly in Japan. Before other businesses could catch up, Seven-Eleven had completely seized the available market share.
The Japanese Seven-Eleven outlets were able to start a geographically dominant competitive strategy in addition to possessing the first-mover advantage. Given the proximity of its stores and the terrain of Japan, Seven-Eleven effectively prevented rivals from entering certain markets, notably those where there were Seven-Elevens every few city blocks. The use of distribution centres is another element of Seven-competitive Eleven's strategy. The benefit of having these centres is that it enables speedy product transportation and replenishment. Micro-matching of supply and demand is also used successfully by the Seven-Eleven company in Japan. The distribution center's efficiency, along with the rapidity of direct-store delivery, helps Seven-competitive Eleven's strategy fend off potential threats from the market. The competitive approach of Seven-Eleven can be summed up as a dominance strategy.
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