How will the increase in the price of soft drinks affect the demand for soft drinks? How much additional revenue will be raised by this tax?
How will the increase in the price of soft drinks affect the demand for soft drinks? How much additional revenue will be raised by this tax?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Australians buy 1.28 billion litres of sugar-sweetened drinks per annum (2012 figures). Consider the average price of these drinks to be $1.6/litre. Assuming a sales tax (hypothetical scenario) of 25% on soft drinks the price will be increased to $2/litre. The price elasticity of demand for soft drinks is -0.89. How will the increase in the price of soft drinks affect the demand for soft drinks? How much additional revenue will be raised by this tax?
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