How to solve a business case study using PESTEL
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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How to solve a business case study using PESTEL
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Introduction
A business organization is surrounded by macro and micro-environment that affect the business operations and activities. The environmental forces affect business operations directly or indirectly. The business environment that surrounds the organization is dynamic in nature, therefore in order to survive the organization has to adapt to the changing environment.
The business environment is of two types:
- Micro Environment- This environment includes internal forces.
- Macro Environment- This environment includes external forces.
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