How is cultural hybridity linked to globalization?
How is cultural hybridity linked to globalization?
Culture includes the set of beliefs and values that drive individual behavior. It is the one that shapes the individual's communication process, food consumption, fashion, etc. culture is of two types, material culture is the one that includes the symbols, objects, etc., and the non-material culture includes the beliefs and value systems.
Globalization is the process where it ats a platform for the different countries to carry out economic trade. Globalization has initialized the process of free movement of the people from one region to another region, and the governments, economies, markers are connected. Cultural hybridity is the process of combining the two cultures, and it develops a new culture that does not have any historical context of the trajectory of development. Cultural hybridity is linked to the globalization process. If we see in the present-day context, the cultures and societies before the liberalization of the economies were rooted in the traditional beliefs and values system. There wasn't any exposure to the other cultures in a deeper way due to the lack of opportunities to facilitate the contact. The globalization process embarked on the development of a new world economy where the different countries from different parts of the world having other cultural systems come into contact. When a foreign investment comes into the geographical locality, it comes with its paraphernalia. This will lead to the exposure of the culture that investment has originated from by the host nation. For example, in non-western countries, the cultures were dominated by the traditional belief and value system. The globalization process facilitated inculcating the western cultural values and the through process like developing the rationalized thought process. It has also altered the food consumption and fashion of the traditional cultures. But, in some aspects, these societies still retain the traditional aspects. This condition is called cultural hybridity, where the cultures accept the values, beliefs, food, and consumption patterns, but they still retain the traditional ritual practices and the behavioral patterns, etc., and even in some other aspects.
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