How is consumer culture connected to global culture?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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How is consumer culture connected to global culture?

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Step 1 Introduction

We are living in the era of globalisation, where consumer culture has taken its roots. With the emergence of industrial revolution and modern science and technology our lifestyles have changed to a great extent. Today we are more commodity oriented or materialistic in nature. Before it was not the case. In developing countries the coming of western culture and with the progression of westernisation and modernisation their way of thinking and lifestyles have changed and it got a western look. 

Globalisation is the process of interaction between different countries for fulfilling economic interests. It is the process of interdependence and where the flow of goods and services move from one part of the country to another. Now there is no restrictions in the movement of peoples and market is given free license to practice their business. 

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