How does quantitative research differ from qualitative research? What steps are involved in each method?
How does quantitative research differ from qualitative research? What steps are involved in each method?
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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Question
How does quantitative research differ from qualitative research? What steps are involved in each method?
Expert Solution
Step 1
| Quantitative research | Qualitative Research |
|---|---|
| Focuses on testing theories and hypotheses | Focuses on exploring ideas and formulating a theory or hypothesis |
| Analyzed through math and statistical analysis | Analyzed by summarizing, categorizing and interpreting |
| Mainly expressed in numbers, graphs and tables | Mainly expressed in words |
| Requires many respondents | Requires few respondents |
| Closed (multiple choice) questions | Open-ended questions |
| Key terms: testing, measurement, objectivity, replicability | Key terms: understanding, context, complexity, subjectivity |
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