How do you determine whether demand is inelastic?  elastic?  Describe what a corporation should do if their demand is inelastic, elastic.

Calculus: Early Transcendentals
8th Edition
ISBN:9781285741550
Author:James Stewart
Publisher:James Stewart
Chapter1: Functions And Models
Section: Chapter Questions
Problem 1RCC: (a) What is a function? What are its domain and range? (b) What is the graph of a function? (c) How...
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  How do you determine whether demand is inelastic?  elastic?  Describe what a corporation should do if their demand is inelastic, elastic.

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Step 1

Let q = f (p), where q is the demand at a price p. Then, the elasticity of demand E is,

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Step 2

The demand is inelastic if E < 1. That is, the relative change in demand is less than the relative change in price.

The demand is elastic if E > 1. That is, the relative change in demand is greater than the relative change in price.

Step 3

When the demand is inelastic, the corporation can increase the price of the product or service, deprived of having a negative consequence on demand.

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